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`Wal-Mart: The High Cost of Low Price` Screens November 16th

Director Robert Greenwald, Brave New Films, a production company dedicated to making cutting edge films about the most relevant subjects of our time, and Volcano Boy Media Productions will screen their first film, `Wal-Mart: The High Cost of Low Price,` at the world famous Ralph`s Diner, on November 16th. This will be the largest grassroots viral marketing campaign ever.

`This is a movie about American families and American ideals, a movie about one corporation crushing the American dream for millions of ordinary people - right or left, republican or democrat, red or blue,` said Greenwald. `Wal-Mart is systematically destroying the fabric of our nation, pretending to be the great American workplace while at the same time showing thinly veiled contempt for working families, small business owners, and the very people it employs.`

Challenging the traditional release window, Wal-Mart will be shown at well over 3,000 screenings and house parties across the nation - with Ralph`s Diner playing host to the only screening in Worcester, MA. Due to an overwhelming response, trailers for the film originally released exclusively on the web began showing on dozens of screens across the country in early October. The trailers are parodies of Wal-Mart advertisements, starring among others James Cromwell and Frances Fisher