Top > Entertainment > 2005 > October > 2005-10-26

Penn Media`s Video Portal Evtv1 Gets Sponsors

Four new sponsors have been signed-on to work for Penn Media within the first week of offering advertising on its video portal, EVTV1. These charter sponsors - eDiets, 800 Pet Meds, Ask Jeeves, and InstaTrim - wil cover all of the 16 channels of content the video portal has available. VP of advertising, Jeanie Davis stated, `We first looked to an outside ad rep firm to represent our pre-roll advertising inventory but in the end were convinced we could do a better job bringing the ad sales in-house for this rich media. Signing four sponsors in the first week validates that strategic decision.`

Davis continued by saying, `What makes EVTV1 a unique video portal is that it contains content that reaches different target markets. If you need to be in front of males 18-24, we have the content that draws them. If advertisers need a more mature audience, we have Liberace and Mario Lanza content for pre-roll commercials. We now have the ability to contextualize video advertising by placing pre-roll commercials not only in front of video clips in a specific channel, but advertisers can even sponsor certain video clips. With our extensive reach with the e-zines we can also drive traffic to any particular clip for an advertiser. This makes us rather unique. We are excited about this latest advertising solution offered through EVTV1.`

Penn Media`s move into selling pre-roll video commercials is new. It has extensive experience selling advertising inside its e-zine network which has been in operation since 1998 and now has 62 million subscribers. Selling streamed video commercials media for EVTV1, a wholly owned subsidiary, is Penn`s most recent initiative for responding to the needs of online marketers.