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Shaq`s New Dunkman Game Shoes

In the Payless Shoe Source chain all over the country, a new kind of shoe will be sold: the Dunkman Game Shoe made exclusively by Saquille O`Neal. December 1st, 2005 marks the release of this much anticipated shoe. While supplies last, the Dunkman shoe is going for $24.99 in youth sizes and $39.99 in adult sizes. `Every move Shaq makes in his quest for another championship ring this season will be made in the Dunkman Game Shoe,` said Matt Rubel, Chief Executive Officer of Payless Shoe Source. `Payless is thrilled to be able to provide fans with access to innovation and the same Dunkman Game Shoe Shaq wears on the court.`

The Dunkman Game Shoes are made possible through a licensing agreement with Exeter Brands Group, a company marketing athletic footwear and apparel for the value retail channel. The Dunkman trademark is a registered trademark of Mine O` Mine, Inc. and used under an exclusive license by Exeter Brands Group. `Two years ago we launched Dunkman exclusive to Payless as a brand dedicated to delivering the latest basketball styling and performance features at a great price,` said Mary Gleason, President of Exeter Brands. `The Game Shoe is a major milestone in the Dunkman brand evolution. The fact that Shaq is wearing these same shoes in professional games shows the authenticity of the brand and that you truly can get great athletic shoes for a value price.`

With performance as an important focus, the Dunkman Game Shoe provides support for multi-directional movement, allowing athletes to maximize their individual potential. `Shaq has a very democratic vision for the Dunkman brand, which is dedicated to providing terrific-looking basketball styles that perform well and offer great value to consumers,` said Mike Fine, Senior Vice President and General Merchandising Manager, Athletics, for Payless. `We are thrilled by the result - the Dunkman Game Shoes truly embody the vision set forth by Shaq.`