Top > Entertainment > 2005 > July > 2005-07-02

Exponentia and TELUS in Mobile Games partnership

Exponentia and TELUS Mobility have announced that fans of the TELUS Skins Game will be able to play along with the event via text messaging on their TELUS Mobility wireless phone. Play Action, developed by Vancouver-based Exponentia, allows fans wherever they are - at home, at the sports bar, or at the event - to predict the outcome of every hole of the tournament, winning points and competing live for a set of Cobra golf clubs.

To play, TELUS Mobility clients simply register for the game by texting SKINS to GOLF (4653). Once registered, participants create a unique username for the leaderboard. During the game, players will receive a pick on their phone in advance of each hole. Sample picks include "Who will have the long drive on the next hole?" or "Which player will be closest to the pin?"

What makes TELUS Skins Play Action so unique is its level of integration with the TV broadcast. Play Action graphics announcing each pick will appear on TV during each hole. The on-air commentators will use the different picks and the live fan results as fodder for their analysis and banter as the players proceed along the course.

Points are awarded for correct predictions, and the player that racks up the most points over the two-day tournament will have a chance to win the grand prize: A full set of Cobra golf clubs and a TELUS Skins prize pack, valued at approximately $1,600. In addition, individual Cobra golf clubs will be given away on key signature holes. For example, players answering the long drive question will have a chance to win a Cobra driver.