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Palm Springs Riviera Resort Celebrates Beauty

The Palm Springs Riviera Resort has two consecutive beauty-filled weeks quickly approaching. Beginning September 7th, 2005 and conitnuing on through the 11th, this renowned hotel will be host to three of the most famous beauty competitions in the world - Mrs. America, Miss California USA, and Miss Teen USA. The competitions will take place at 8 p.m. alongside the largest pool in Palm Springs.

The Riviera, legendary for historic performances featuring the likes of Frank Sinatra, Bing Crosby, even Elvis, and current celebrities like Will Smith and Beyonce, is continuing their famous tradition with these three back-to-back-to-back events. Since 1977, Mrs. America has celebrated the 65-million married women of America known in some circles as `America`s greatest natural resource.` This is the 29th annual event, and it will be broadcast around the world at U.S. military installations, consulates, and ships-at-sea throughout the American Forces TV Network, in addition to being aired as a PAX-TV Network special. In addition, these events represent a boom in revenues to the city and local establishments. In fact, local hotelier Ed Svitak of the host Riviera Resort stated, `The three events should lead to more than $750,000 in room sales, retail, and restaurant sales.`

Another first-time addition to the new Miss California USA program will institute a special awards program, `The Beauty of California` awards. The Beauty of California will bring together the splendor of the Miss California USA and Miss Teen USA contestants`s good looks with the unparalleled beauty of California. Honorees, including individuals, local businesses and corporations, will be recognized for their contribution to the beauty and `well being` of California.