Innovo Group Launches indie(TM) at Fall 2004 MAGIC
The indie(TM) line features women`s five pocket denim jeans and skirts, tops and jackets and combines European fabrics with an American style of finishing. The collection is geared towards the price-conscious consumer that demands quality and style. Distribution for the indie(TM) collection will begin in Spring 2005 to mid-level through better department stores, as well as specialty boutiques across the country.
Jay Furrow, Innovo Group Inc. CEO, said, "indie(TM) had a strong showing at its first MAGIC market. We are encouraged by the positive response and believe that the initial interest from retailers for the Spring 2005 delivery reinforces our belief in the market for high fashion denim-based products at attractive price points. Because of its target price and quality fabrics and finishes, we feel indie(TM) will reach a broader consumer market and will enable us to continue to showcase our capability to successfully design, produce and market denim goods at any price."
Furrow further stated: "Throughout our recent growth and continued development, Innovo has maintained a focus on and drive to exploit our competitive advantages and core competencies in the denim markets. The initial success of indie(TM) and the positive results we are experiencing in our other denim based operations strengthens our dedication and belief in this strategy."
MAGIC Marketplace is the world`s largest and most widely recognized trade show for the fashion industry hosting over 80,000 participants and occupying nearly one million square feet of exhibit space in Las Vegas, Nevada.
About Innovo Group Inc.
Innovo Group Inc., through its subsidiaries Innovo Inc., Innovo Azteca Apparel Inc. and Joe`s Jeans, Inc., is a sales and marketing organization designing and selling craft, apparel and accessory products to the retail and premium markets. The Company`s craft products include canvas and denim tote bags and aprons. The Company`s accessory product line is comprised of such products as licensed and non-licensed backpacks, tote bags, waist packs and handbags. The Company`s apparel products consist of men`s and women`s high-end denim jeans, skirts, tops and jackets featuring the Joe`s?, indie(TM) and Betsey Johnson? brand. The Company also currently produces products under license agreements and other agreements for private label and branded apparel products. More information is available at the Company web site at www.innovogroup.com.
Statements in this news release which are not purely historical facts are forward-looking statements, including statements containing the words "believe," "estimate," "project," "expect" or similar expressions. These statements are made pursuant to the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are based upon information available to Innovo Group Inc. on the date of this release. Any forward-looking statement inherently involves risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company`s products in the marketplace, including demand for its products, successful implementation of its strategic plan, including its strategy to build brands, the ability to generate positive cash flow from operations and asset sales, whether the Company`s investments in the quarter ended August 30, 2003 will result in tangible benefits to the Company and its stockholders, dependence upon third-party vendors, and other risks detailed in the company`s periodic report filings with the Securities and Exchange Commission. There can be no assurance that any financial projections set forth in this release can be obtained. By making these forward-looking statements, the company undertakes no obligation to update these statements for revisions or changes after the date of this release. Readers are cautioned not to place undue reliance on forward-looking statements.
Related News:
