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Designing for Breast Cancer Awareness

Indie For Awareness is a new annual campaign created to raise funds and awareness about breast cancer by 31 of the designer industry`s hottest up and coming artists. Founded by Jennifer Thompson, creator of the online community DivaTribe, and Lilie Wells of A Planet 4 Creation, the endeavor brings some of the most creative talent to the forefront of this important cause. "Because of the audience I can reach with DivaTribe, it made sense to me to try and highlight as many other small businesses as I could that were also raising money," Thompson states.

"This year, it is hitting home just how many people are affected by breast cancer, both directly and indirectly ? I knew I wanted to do something again that would help continue to raise awareness." Co-founder Lilie Wells was also motivated by personal experiences with the disease.

"My hope is that we can do something to stop or slow down this disease," she said. "It`s becoming commonplace to mention Breast Cancer to someone and have him or her tell you that they know of someone who had it. It shouldn`t be so commonplace." The goal is to dedicate a certain amount of a designer`s or a shop`s sales to breast cancer awareness. "This really allows for an openness and flexibility with the designers, we all feel not only comfortable about our choices, but personally connected to them as well," Wells said.