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Golden Arches Go Digital in the Philippines

Patrons of McDonald`s in the Philippines are now enjoying a new taste at the restaurant`s outlets there - dynamic digital signage. McDonald`s is joininh other multimedia-savvy corporations all over the world who have embraced the power of visual communications in the current booming era of advanced entertainment technology. Most of the fast food outlets are equipped with a 42? plasma screen (several locations have two screens installed) positioned mainly at or near the counters in the store, and driven by one Scala InfoChannel Player.

Val Munoz, the General Manager of Globaltronics, "We benefited a lot from the capabilities of Scala InfoChannel Designer and the Network Manager features. We are looking forward, indeed, to the feature upgrades and capabilities of InfoChannel 5. Success with the McDonalds digital signage network will likely represent a fresh new era of visual communications in the Philippines, breaking the norm of conventional advertising media methods in the South Pacific.

Scala is working with Globaltronics, and McDonald`s restaurants` digital signage network is now running in most of the fast-food chain`s outlets spanning across the Philippines archipelago, from the metropolitan Manila area to outlying areas such as Cebu and Davao City. Geographically, Globaltronics also covers outlets from Central Luzon down to the Visayas and Mindanao islands. The digital content for all locations is developed and managed by Globaltronics, and remotely controlled from the Globaltronics Network Operations Center (NOC).