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Top >  Business >  2006 >  September >  2006-09-04

Gambling Site Joins Forces with Sierra Entertainment


Online Casinos Site Joins Forces with Sierra Entertainment
Bodog, a leading online casinos site, has recently announced its new partnership with Sierra Entertainment, namely is ?Scarface: The World is Yours? video game. Based on the classic Scarface film, the highly anticipated game is set for release on the Play Station 2 computer entertainment system, the Xbox video game and entertainment system from Microsoft and Windows PC this coming fall. Online casinos AND video game fans will have access to this game version of a classic gangster film.

Radical Entertainment is developing the video game, which is a Sierra Entertainment studio production, through a licensing agreement with Universal Studios Consumer Products Group. Sierra Entertainment is a division of Vivendi Games. ?Bodog is proud to be on the frontline of the emerging convergence of video games and mainstream entertainment by supporting Scarface: The World Is Yours?. For so many, Scarface is the quintessential underground anti-hero. We are pleased to be part of this groundbreaking video game, says Calvin Ayre, Founder of the online casinos site. He will appear as a non-playable character in the game. Online casinos fans who love to play video games will definitely love this new rendition of Scarface.

So where does Bodog have a part in this game? As part of the relationship, the online casinos site will be spotlighted in numerous segments of the game, including branded video poker, slot machines, and blackjack, from which online casinos players can win in-game points. Additionally, various ?billboards? in the game world will feature Bodog Music, Bodog Battle of the Bands and Calvin Ayre, and the Bodog brand will be seen on the ?Stampede? all-terrain vehicle in the game. Bodog will also conduct an online promotion and contest through its Bodog Music web site where selected winners will receive free copies of the game and the grand-prize winner will receive a trip for two to ?Live Like Tony Montana? at the Bodog Compound located in Costa Rica.

                                 

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