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Lobsters Have Invaded the Internet

Whoever thought that small businesses couldn`t be successful on a major level was most certainly wrong. A Chicago-based retailer, Lobster Gram, had proven us that if you use the right business-techniques and promote your product in an unconventional way, your business is going to reach impossible heights. More so, the less you follow the rules the better, and wacky means interesting, hence drawing new customers to the business

Lobster Gram is an obvious success story that might inspire numerous beginning entrepreneurs. For instance, only last year Lobster Gram has experienced a significant rise in the profits, the sales jumped by 38 percent and reached a mighty $7.8 million. Dan Zawacki, the man behind Lobster Gram has high expectations for this year revenue, according to company`s evaluation this year`s rise could be another 30 percent. Maybe this business ? success explains the jolly attitude the company`s employees demonstrate by decorating their office with crazy lobster gear.

Zawacki attributes company`s success to the unconventional approach to marketing. According to the "lobster ? man" Zawacki, traditional marketing tools just don`t cut it today. In the past, the company has relied on catalog mailing and advertisements over the radio. However, currently this strategy has numerous flaws. Therefore, Lobster Gram has been using the popular affiliate marketing formula, and today the company`s products are exposed on more than 2,000 affiliate websites, which are responsible for approximately 5 percent of the Lobster`s total revenue.