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Small Business Has Its Secrets

If lately you`ve been considering starting up a small business of your own there might be some surprising things for a future business-owner to bear in mind! Turns out that it takes more than just original products and good promotions to get your business up and going. Things like location can be crucial to the business`s success. Some people might think that it is not that important as long as there are goods that are bound to attract customers. Well, turns out that this notion is not entirely correct.

More so, location is extremely important not purely in the traditional sense of it. Obviously, if you launch an exclusive jewelry store in a poor, criminally unstable neighborhood, it`s not going to be a huge success. According, to Pablo Jensen of the Ecole Normal Superiure in France, who conducted a research on the influence of location on small businesses, everything is much more complex. Some stores attract one another and others repel.

Jensen analyzed the locations of various stores in Lyon and after a careful analysis came to this conclusion. Before launching a small business first you have to look at the stores that surround your potential place. For instance, according to the research, if a jewelry store is surrounded by shoe stores, or places that sell hats, it is likely to succeed. On the other hand, if the same store is situated amid hardware stores, the chances to launch a successful business decrease significantly.