Top > Business > 2006 > October > 2006-10-05

Beer Magnate Exposes Content to Teens

Big business corporations are often willing to use various means to promote their product. Even though there are various regulations and laws regarding the audiences that can be legally exposed to certain type of content, some companies still manage to find a way to display their products to the vastest audience possible. Well, one major corporation, Anheuser-Busch, has decided that its business needs bigger exposure by launching a 24 hour online television channel.

The news is that Bud. TV will be open to the public on February and the company is starting a multi-million dollar ad-campaign to promote the channel. When it comes to the content that is going to be featured on the channel, it is mostly reality shows, standup comedy and sports events that all promote the company`s brands. However, the question that most users dwell on is whether young audiences, ergo potential underage drinkers, will have access to the channel.

Even though, the company claims that its campaign solely targets beer-drinkers from age 21 to 27, looks like the younger audiences are going to be exposed to all the Bud-fun as well. Upon entering the site, for accessing the channel, the user must fill-out a form, stating his name and his age. While most systems of that sort recheck the information with government records before granting access, Bud TV will use the honor system. Meaning, if a user will state that he is 21 or older no one is going to check that. Must admit, this is extremely convenient for the business!