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The Hunt for the Elmo Continues

If you are a parent then you probably wasn`t oblivious to the Elmo-mania. The new red plush toy from Fisher-Price, the T.M.X. Elmo was released earlier in September and instantly became a huge hit with the children and with their parents. Now that the holiday season is nearing the demand on the toy that managed to mesmerize all consumers grows in geometric progression. More and more parents want to present their children with the desired doll.

The toy was released as a tribute to the 10-th anniversary of the original Tickle-Me-Elmo. And the updated version of Elmo has enchanted most of the consumers. Lately, the toy industry has been suffering from certain setbacks, due to the growing popularity of computer-based games among children. This toy was supposed to contribute to the business and it certainly does. The price of the toy is $39.99, however, the only problem is that it has been extremely hard to find.

Most consumers were only too eager to purchase the toy and now in most retail stores the desired Elmo is sold out. Fisher-Price states that the situation was not created deliberately and that by the time holidays come there is going to be enough of the giggling stock for every one. But, for the time being the toy is being soled on eBay for more than $100 and the demand does not decrease.