Top > Business > 2006 > October > 2006-10-01

Crocs Conquer the Fashion Industry

Fashion business makes fortunes these days. Unlike the dark ages people around the world like to purchase clothes and follow all the latest trends. The industry has long become a gold mind for all the executives in the fashion-related corporations. This field has endless options for various "brilliant" business ideas. The constant chase after the most fashionable item has made an enormous number of fashion-related businesses magnificently rich. However, who do you think is the most successful in the field? Most people think that it`s the hot-shot fashion designers the ones who are calling the shots in the industry.

Well, think again! One of the fashion business miracles of the 21-st century are the "crocs" shoes. Crocs first hit the market in 2002 ? 2003, making a whopping profit of $1.2 million. However, it is literally nothing compared to the success of Crocs this year. What is the secret of these shoes? Most admit they look a little weird and they are not exactly the picture of elegance. Nevertheless, it seems that this year no one can resist their weird charm. The Crocs are everywhere: on the red carpet, on TV, on children and trendy ladies, on businessmen and on fishermen.

So what does the future holds for the Crocs? The forecast is truly breathtaking: according to the latest analyst speculations, the company that manufactures Crocs is expected to sell 20,000 million pairs this year and this will give the Crocs-Crocs Inc approximate revenue of $300 million. This is one successful business example!