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Google`s vision: to revolutionize the way we phone

After revolutionizing the way we search on the web, the way we look at places, how we read books and so much more, Google seems to be set to reach further for the stars. After successfully implementing an online add-system that allows webpage hosts to offer services for free while maintaining a steady income stream by showing adds on their websites, Google is pushing the concept further. What advertising did for newspapers 100 years ago, it should do for mobile communication, Schmidt, Google`s Chief Executive says.

Google is serious about this. In fact, it is already testing a similar concept with great success in Japan, where the use of Internet on mobile phones is already more advanced. This is the one prerequisite that this communication revolution will need: a further spread of PDA-like mobile phones with larger screens. Ultimately, Google wants to be able to bring calling costs down for users that agree to listen or to watch advertisements especially tailored to their tastes.

Hand in hand with this goes the development of an equivalent of number portability for online data. Schmidt mentions that the trend on the Internet is actually toward greater openness, but more control of the data shown, as the big success of MySpace for example have shown. This is exactly what the company is determined to supply. It is storing millions of data right now, which it wants to bundle up in the future and allow the user and consumer to take the data with him and choose to show it or to hide it wherever he is online. The Internet revolutionary is betting on laws to be signed to this effect sooner or later, and wants to be ready with a working solution for its customers.