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Beyond ROI Given Award by SoFIE

he South Florida Interactive Marketing Association (SFIMA) recently recognized the website marketing company BeyondROI with the South Florida Interactive Excellence Award for Most Effective Search Engine Marketing Program ? as a finalist in the First Annual Modem Media South Florida Interactive Excellence Awards (SoFIE) sponsored by AOL.

BeyondROI was presented with the award during the SoFIE Awards Gala ? a dinner and awards ceremony was held at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida, which was attended by more than 300 industry and marketing executives. These awards were handed out as part of the 2005 South Florida Interactive Excellence Awards Competition, the first event of its kind in South Florida.

The objective of the SoFIE Awards is to encourage creative, innovative, and measurable interactive marketing programs by sharing industry best practices with others in the Florida business community. This year?s contest attracted nearly 100 entries from companies and agencies throughout Florida. A team of experts including representatives from academia, media and non-local interactive practitioners acted as judges for this event.