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Is All Natural for Real?

How does the average consumer know if the "All Natural" label claims made by products are true or not? While federal regulatory bodies continue to be understaffed and overwhelmed, unscrupulous manufacturers continue to promote many chemical based products as "All Natural". This growing scam is fast becoming a major problem for consumers and retailers alike. To answer the call of truth, a new consumer organization is aiming to clean up the largely unregulated "All Natural" market.

According to officials from the "Certified All Natural Association," (CANA), many of the food, cosmetic and pharmaceutical products sold in stores today are illegally mislabeled. While "Natural" and "All Natural" claims are used properly on the packaging of many well known and respected products, there`s a growing pool of manufacturers blatantly lying to consumers, retailers and the government.

CANA is a nonprofit organization created to police the labeling practices of products claiming to be "All Natural". From pharmaceuticals to food, CANA is out to help the (FDA) Food and Drug Administration and FTC (Federal Trade Commission) monitor all products making natural claims. CANA is the brainchild of Wayne Perry, founder and president of SiCap Industries, a homegrown company specializing in natural (Capsaicin) hot pepper based health products.