Find Out How to Sell Your Domain Name
If you are trying to sell a domain name it might be smart to figure out how much your name is really worth. There are several business domain names out there that are worth millions upon millions of dollars. However, if your online business has not been a mega success you may not get the money you expect or hope for from your domain name. On the other hand, your business domain name may be worth a lot more than you expected, and a new analytical software is going to help you figure it all out. DomainMart, a leading provider of quantitative and analytical domain-name services, today introduced a new domain name appraisal methodology that provides the likelihood of sale for a specified ask price.
?A for sale domain name may be fairly priced, but what is the likelihood of it being sold in the near future?? ponders Alex Tajirian, DomainMart CEO. To answer this question, DomainMart uses the classification tree-regressions statistical technique to estimate the likelihood of a sale. The model is similar to statistically estimating a logit/probit regression with the variables to be predicted taking only discrete values: sold or unsold. Using the estimated model, one can then predict the likelihood that a particular domain name will be sold at a specified ask price.
The predictors used for estimating the likelihood of a sale are the ask price and control variables, with the control variables branding and traffic values of the domain name. The proxies used in estimating brand and traffic values are based on publicly available information such as result listings on engine searches, the pay-per-click (PPC) data, and the number of links-in. ?We are the first to incorporate the valuable information from unsold, listed domain names in appraisals,? notes Tajirian. ?This methodology represents another step forward in the quest to come up with better estimates of domain name value and to increase price efficiency of domain name marketplaces,? adds Tajirian.
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