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Top >  Business >  2006 >  March >  2006-03-15

How to Market Your Product Online


What does it take to become a success in the business of writing? Well, for one man all it takes is a deep understanding of Internet marketing. New authors who want to get their books out into the public generally rely on their publicists. But for those who know how to use the web to their advantage, they have the ability to become their own publicist. Austin, Texas author Joe Vitale, Internet marketing strategy guru and author of numerous books, used a clever advertising promotion to make his latest book, "Life?s Missing Instruction Manual: The Guidebook You Should Have Been Given at Birth," a #1 bestseller on Amazon and Barnes and Noble online.

He has a screen shot of his Internet marketing strategy success on his blog. Vitale?s book quickly hit #1 on Amazon on March 7 and stayed there throughout the next four days. While Amazon updates their book sales ranking every hour, Vitale?s new book stayed in the #1 position throughout. His secret? ?I offered people an ethical bribe to buy my book,? explains Vitale, author of The Attractor Factor, an earlier #1 Amazon bestseller, and The Greatest Money-Making Secret in History, yet another Amazon bestseller.

In this case Vitale compiled a catalog of more than $13,500 bonuses, collected from list owners who wanted free publicity and would promote Vitale?s campaign to their own lists. The advertising promotion offer was posted at TheMotherofAllBribes.com. All list owners who provided bonuses then promoted Vitale?s book to their lists, which meant there was never any spamming. Vitale estimates more than one million people saw his advertising promotion. Vitale says this Internet marketing strategy will work on anything you can sell.

                                 

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