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Newspaper Competition

The internet has become massive competition for many forms of business. The most prominent competition has come from advertising and the newspaper industry. There are so many sites on the web where businesses and consumers alike can read and place classified ads. In the past newspapers supplied readers with all the latest job openings, used car sales and real estate. Newspaper classified advertising is down substantially by an astounding 18 percent - and the decrease in automotive, employment, and real estate classified advertising from 2000 to 2004 was approximately $3 billion in revenue, according to statistics published by the Newspaper Association of America in late 2005.

Perhaps the saving grace for this floundering industry lies with two young entrepreneurs from Orem, Utah who specialize in high tech solutions for the seemingly doomed newspaper industry. Chad Perry and Jeremy Cowdrey have formed BuyLookSell, Inc. - a tech specialty company that provides seven new web services specifically to the newspaper industry enabling them to rapidly expand their existing classified advertising business - and mega-boost profits. The services are provided with zero up-front costs to the publication - and hosted by BuyLookSell, Inc. while branded as the newspaper ? integrating directly into a newspaper organization?s existing online advertising section.

BuyLookSell, Inc.?s technology called "CaptiveLeads" enables newspaper organizations to capture automotive, finance, mortgage, insurance and real estate leads through their online classified advertising sections and offer online employee recruitment services. Newspapers in partnership with BuyLookSell, Inc. then sell the solid, qualified captured leads as well as access to employee resumes at a premium. Additional custom programming services are also available without up-front costs to the newspaper ? further enabling them to recapture the online advertising market.