Top > Business > 2006 > March > 2006-03-08

Microsofts Biggest Mistakes

It may not surprise anybody who has ever seen the way that Microsoft does business to hear that the company is testing methods to compete with Google`s Adwords. Adword is Google`s advertising portal which offers pay per click advertising for an affordable price, and it is incredibly convenient for businesses and users alike. Internet advertising has recently increased substantially and Microsoft is quickly looking for its niche.

Microsoft`s MSN Search Engine is currently in the process of testing out their new MSN Ad Center which aims to compete with the rival online pay per click advertising services of Google Adwords, and Yahoo`s Overture service. Though only time will tell how the service turns out in the longer term. If Microsoft`s `usual` release schedule is in place then it should no doubt be an effective rival to Adwords by 2009.

At the moment it seems that Microsoft is once more determined to shoot themselves in the foot. A while back you may remember the news story that Microsoft had forgotten to renew the Hotmail.com domain name. And that a good samaritan stepped in to remedy the situation by coming up with the $20 or so on Microsoft`s behalf. Well, it seems that Microsoft are keen to repeat the blunder... Only this time it isn`t a domain renewal. It is by not allowing access to their own online advertising solution!