Top > Business > 2006 > June > 2006-06-25

Frutagia Luring Executives Away

Frutaiga, a functional beverage company based in San Diego, has attracted some of the top talent in the country. Frutaiga markets a beverage with ingredients from Russia known as Adaptogens. The sales for this one year old company have been staggering. Corporate America seems ready for a change, or at the very least a part time endeavour that can lead them to freedom. Not all executives are cut out to be entrepreneurs, but those with the energy and the desire are making a pretty good run of it on their own.

According to the Frutagia website, incomes for the talented with the company can rise into the six-figure monthy range with no territorial restrictions on operations. Whether or not this is true or just a simple boast, visits to the site indicate that plenty of people believe they can do with Frutagia what thousands have already done with Mary Kay.

As one outside executive now involved with Frutagia put it, "I am willing to start something part time, and work toward total financial security". For some, it may seem strange to become a home-based distributor for a company that they normally would see themselves applying for a job with. Not any more is this the case, especially as people have come to value both their independence and the ability to spend more time with family while holding a job at the same time. Mary Kay, Tupperware, and other entrepreneurial business and sales clubs have actually helped many people earn an added income to what they normally earn, and it helps.