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U.S. Airways Adds Ads to Barf Bags

Air-sickness bags, which are otherwise rarely used in flights, generally are forgotten over the course of an airplane flight. However, one airline that has enough trouble as it is getting people ? and their luggage ? to their destinations has come up with what is sure to be a sickeningly-profitable idea: ads on barf bags. U.S. Airways, based out of Tempe, Arizona, USA, says the move is an initiative towards combating rising jet fuel and labor costs. "We figure while it`s there, why don`t we make it multipurpose?" U.S. Airways spokesman Phil Gee said in a statement.

Gee said passengers will be able to see the commercialized bags in September on U.S. Airways flights. America West Airlines, which merged with U.S. Airways last year, made the first advances into commercializing a passenger?s flight experience other than on the video and in magazines when they began to offer the first advertisements in the airline industry on tray tables. America West, which has as spotty an on-time and luggage-getting-where-it-should record, also was the first airline to offer their in-flight meals for sale ? making an already expensive trip just a little more costly.

Still the idea is sound ? in a ?qualified sound? sort of way ? according to analysts. "Little things like that work," says Michael Boyd, president of the Boyd Group, which is an aviation consulting group in Evergreen, Colorado. But Boyd also notes that people are not throwing up as much as they used to on airplane flights. Maybe a little purposeful turbulence will put an end to that?and payoff for U.S. Airways and whoever advertises on their barf bags.