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Ads for Golf Cart Wheels Considered

Cart Wheels, a company based out of Roswell, Georgia, USA, announced this week the launch of their specialty wheel covers at the upcoming September 2006 PGA Expo in Las Vegas. A subsidiary of Static Media Group, a development, manufacturing and marketing firm, and under the direction of president and patent attorney, T.J. DoVale, the Cart Wheels team has commercialized a patent-pending, non-spinning wheel assembly that will display advertising or tournament sponsorship images over the rims of golf cart wheels.

The plan is one more sign that golf is moving from a game of quiet pleasure to a marketing haven. ?We have taken the concept to various people and businesses in the golfing community and have been very pleased with the feedback,? says founder of Cart Wheels, Jeff Goodman. "Directors of golf operations, head golf professionals, golf course advertising companies and tournament operators? they have all had the same response: what a great idea!?

The advantage of advertising on golf courses in the twenty-first century, with golfers like Tiger Woods commanding the attention of young and old alike, is unlikely to be missed by television executives. Says one advertising executive involved with golf course marketing, ?We will incorporate this into our product offering immediately. The possibilities are tremendous? tournament sponsorships, advertising and product promotions as well.?