Top > Business > 2006 > January > 2006-01-29

Internet Helps Business Increase Revenue

The World Wide Web is a great source of both entertainment and information. With the recent improvements in search engines and the growth of the internet itself, it seems that many businesses have found that the web has helped them grow, many companies are attributing the internet to their increased revenue. ECNext, the leading Web merchandising and marketing company for business publishers, announced today that it more than doubled its revenue in 2005 from the prior year. ECNext attributes its record growth to the increasing use of search engines for finding premium business information.

This market trend, coupled with ECNext?s search marketing and end user expertise, drives additional traffic, content sales, and advertising revenue to publisher?s sites. In addition, ECNext launched three new product offerings in 2005 ? paid search programs, online advertising, and its business intelligence portal, MANTA ? all contributing to the record growth. ECNext specializes in helping publishers market, sell and deliver business information online to professionals looking for answers to key business questions. ECNext?s family of solutions, including publisher-branded sites, MANTA, and Web marketing programs, provide publishers with additional channels for reaching online content buyers.

ECNext?s unique ability to drive relevant traffic to its websites has been an overall factor in its success. ECNext is able to drive this traffic through a combination of its proprietary platform and its search marketing expertise. This expertise has increased ECNext?s number of unique visitors by more than four times from the previous year. And recently, according to ComScore, MANTA is generating 1.7 million unique monthly visitors since its November 2005 launch. By incorporating new and innovative solutions for publishers, ECNext continues to increase its revenue on a year over year basis. Such tremendous growth has lead to the hiring of 20 additional professionals, in the areas of online advertising, online marketing, and development.