Top > Business > 2006 > January > 2006-01-19

A Dollar and a Dream Grows Success

The New York Lotto had a slogan that read "a dollar and a dream", and this slogan holds true for most things in life, not just the lottery. In fact, many small businesses start out with just the dream and perhaps slightly more than a dollar, and in the end, all it takes is a little bit of luck for a small business to work. Wheat Grass Kits is one of these businesses that started out as an idea and grew into so much more. Wheat Grass Kits, a Utah Internet business selling kits to grow wheatgrass, barley grass, sprouts and herbs, celebrates five years of online success and almost 1 million dollars in sales this past year. At the age of eighteen and as a starving college student, Kaitlin Moller recognized the market for wheatgrass growing supplies and juicers and launched her first online business with no experience except for a passion for growing and juicing wheat grass.

Kaitlin started by offering about half a dozen products, including a few wheatgrass kits, juicers and some extra growing supplies. Her business has now expanded to well over one hundred products and nine employees. Kaitlin promotes her Web sites online using several key Internet Marketing strategies she learned from Stores Online, her Orem, Utah-based hosting company. Kaitlin markets her sites using affiliate programs, link building, live directories, permission marketing, pay-per-click campaigns and search engine optimization and several additional strategies. ?We have great products, and support that are improving peoples? health and lifestyle. The important thing to me was making sure that people could find our Web site,? said Kaitlin.

Now, five years later, Moller owns three successful Web sites: Wheat Grass Kits, Herb Kits and Soy Kits drawing in over 50,000 unique visitors each month. Kaitlin has also expanded her business to Amazon.com and eBay where she is a Power Seller. The company has over 20,000 customers and continues to grow. All three Web sites offer high-quality products and kits that teach people how to grow wheatgrass, barley, herb gardens, sprouts and edible mushrooms at home. Moller?s online business sets her apart from her competitors because of the incredible support that her company offers via phone and email in helping customers with growing, juicing and making fresh soymilk.