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Rutgers University Embraces Podcasting

What do business, the State University of New Jersey and iPods have in common? Podcasing of course. Podcasting is a new method of bringing broadcasts and lectures onto the web and allowing these files to be easily transferred into MP3 player. The Rutgers University School of Business at Camden will harness Internet audio technology to distribute the first 2006 session of its popular Quarterly Business Outlook program. Rutgers-Camden will partner with Cherry Hill-based Lubetkin & Co. Communications to offer audio podcasts of the January 24 panel over the Internet. This will be the school?s first venture into Internet distribution of its highly regarded regional economic forum.

Lubetkin & Co. will produce podcast recordings at the Quarterly Business Outlook and make available Internet podcast feeds to Rutgers so that interested listeners can download the recordings for review on their computers or portable digital audio players. Podcasting is a cost-effective and engaging way for people to participate in these programs, even if they cannot attend in person. Rutgers is taking a dramatic leap ahead of other academic institutions in New Jersey by embracing podcasting technology to increase the reach of its excellent seminar programs.

Business presentations like the Rutgers-Camden Quarterly Business Outlook can provide valuable information to an even broader group of stakeholders, through Internet-delivered audio broadcasts like this one, says Lubetkin. Lubetkin, a veteran of more than 25 years in corporate communications, a newspaper columnist and former broadcast news anchor, is a frequent speaker on technologies like blogging and podcasting. He also hosted more than 1,000 investor relations conference calls during a ten-year stint on Wall Street that included producing the first-ever audio webcasts by a global bond rating agency