Top > Business > 2006 > February > 2006-02-27

Spanish In US Businesses

If you own a business anywhere in the southern portion of the US, then it is almost certain that you have had a plethora of Spanish speaking customers frequent your store. Spanish is quickly becoming the second language in the United States, and the fact is, is that its popularity is growing and expanding to the North of the country as well. To do well in many businesses in the US, especially retail, having someone who speaks Spanish is a definite advantage. Visual Link Spanish, a learn Spanish software company, recently released sales demographic information that shows an increase in demand to learn Spanish in some major US states including: Florida, North Carolina, Texas, Ohio, Pennsylvania and Maryland.

Visual Link Spanish speculates that this increase in demand for these states correlates to an increase in native Spanish speaking populations in the areas. The company?s owner, David S. Clark, explained that most the company?s sales occur online, where there is equal access across the US. ?Having most our customers come to us through the Search Engines online, we can see the true demand across the country to learn Spanish. Traffic from the Search Engines has no geographical limitations which allow us to see where the demand is high for Spanish.?

Visual Link Spanish noted the demand increase in these states during 2005 could have also been influenced by additional factors other than an increase in Spanish speaking populations. For example, companies who where actively seeking new Spanish speaking markets, could have influenced their employees to learn Spanish. In this report, other states where demand to learn Spanish is high such as California, New York and Georgia where mentioned, but there was no significant increase in the demand during 2005.