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McDonalds Makes Better Business Choices

Ever since "Super Size Me" hit the screens it seems that McDonald`s and all other similar fast food chains have been trying to promote better health. The company first began to make changes to its menu by using less saturated oil, which translates to less trans fats. In order to make their customers more aware of what they are putting into their systems, McDonalds has started to incorporate nutritional information on every item they cell. McDonald`s Corporation on Tuesday launched the official global rollout of nutrition information on its product packaging in restaurants in Torino, Italy.

This is the latest step in McDonald`s promise to provide consumers with information to help them make informed choices. Mike Roberts, McDonald`s President, says, "We listen closely to our customers and understand how important transparency is to them. That`s why we`re putting nutrition information right into their hands". The company`s ongoing efforts to provide menu choice and variety and be an advocate for physical activity are further demonstrated here today.

The new packaging will include the nutritional reference values, called Guideline Daily Amounts (GDA), which for the first time have been calculated on a pan-European basis.
Nutrition information on packaging was first announced by Chief Executive Officer Jim Skinner in October 2005, and is a first for the fast food service industry. Criticism of the industry with movies like "Super Size Me," put a spotlight on an industry geared toward serving food fast, but sacrificing nutritional value.