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Podcasting and What to Avoid

Podcasting has hit the world, and is being used in almost every facet of life. From schools to businesses, and every aspect in between, it seems that everyone is either podcasting or tuning in. Considering that almost everyone can podcast, a new set of "rules" have been established, to help those inexperienced casters. Today the International Nanocasting Alliance (INA) published the 7 Deadly Sins of Commercial Podcasting. The 7 Deadly Sins were drawn from interviews with a wide spectrum of people involved in conventional media and commercial podcasting.

Interviews included some of the International Nanocasting Alliances? 300 commercial podcasters, a number of early Internet radio entrepreneurs, mass media scholars and its board of experienced media professionals. The 7 axioms combine old and new media experiences to create an insightful and helpful guide to commercial podcasters. The 7 Deadly Sins of Commercial Podcasting include obvious missteps like ?Podcasting Without a Plan? but goes on to sins that may not be so obvious. Among them, Podcasting Like a Broadcaster, Relying Primarily on RSS to Build an Audience, and Being Seduced by the Age of Amateurism.

Because the popularity of podcasting means an explosion of options for consumers and unprecedented competition for audiences, one sin that can be particularly deadly in this climate is failing to provide and communicate unique value. ack Trout, renowned marketing strategist, author of the book ?Positioning: The Battle for Your Mind? and founding member of the INA said it most succinctly, ?differentiate or die".
Formed in April 2005, the International Nanocasting Alliance is the first trade organization established to serve the commercial podcasting industry.