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Lawyers Learn to Market Themselves

The days of lawyers relying on a solid reputation as a good lawyer to attract and retain clients are long over. Today, those attributes are assumed, and increased client expectations are driving law firms to adopt many of the best marketing techniques in order to maintain competitiveness and successfully build their practice. Akina is a consulting firm, and stands apart with its commitment to offering lawyer marketing training and coaching programs that teach lawyers sales approaches as to how to acquire new business from existing clients and prospects.

?I attended Akina`s lawyer marketing training and coaching and was very pleased with the results, particularly over the long term. I learned that the sales process doesn`t have to be uncomfortable. There are genuine ways to build relationships that can lead to new business. Things like connecting my networks, hosting charity and social events to get to know my prospects personally, as well as writing articles to help professional associations with legal issues," stated Thad Felton, an Akina training session attendee.

Competitive law firms need to understand that participating in lawyer marketing training, that includes both coaching and sales components, is a sign of strength and can result in a commitment to future growth from all involved. These law firms using Akina and other methods are now equipping their attorneys with the skills necessary to compete and survive in this new, modern legal landscape.