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Top >  Business >  2006 >  April >  2006-04-17

Forex Business Cards Need Improvement


A high percentage of forex businesses don`t know what they do. At least, that`s what you`d think if you looked at their forex business cards. A business card survey has just completed a detailed analysis of 425 forex business cards and is sharing the results and some improvement tips. The detailed analysis of forex business cards collected over the last 18 months in the United Kingdom. A sample of 425 cards was used to investigate 19 different aspects that affect a forex business card`s usefulness for the forex business issuing it.

One of the analysts said, "We were astonished to find that most of the cards people gave us didn`t tell you what the forex business was. If you`re looking through your card file for a particular type of forex business, if you want to buy currency, how can you pick one forex business over another if you don`t remember what type of service they provide and the card doesn`t describe its particular sector of the forex business?"

Some of the results the analsysis found were as follows: Most cards had no explanation of the forex business, didn`t give a clue as to any of the compelling benefits to use a forex business to purchase or trade foreign currencies, didn`t use the back of the card to their advantage, only used a mobile phone number for a contact, and the email addresses rarely had anything to denote they were related to the forex industry.

                                 

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