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McDonald`s Tries Call Center Technology

McDonald`s aims to improve its customer service, and takes an interest in call center technologies. The company believes that creating centralized ordering centers for drive-through orders will enable them to offer more professional service to the client, and to oversea the ordering process better. The move will also cut in the company`s labor, and the call centers will be operated with specially trained employees.

"It`s really centralizing the function of not only taking the order but advising the customer on getting more out of the product, which can sell more -- at least in theory," Joseph Fleischer, chief technical editor for Call Center Magazine, told the Times.

About 50 McDonald`s franchises have been testing remote order-taking technology, but a spokesman for the company told the newspaper McDonald`s had not decided whether to expand the use of the call centers.