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Business Marketing Tools For Globalization

Learning how to market your business to every facet of the world is a very important part of business growth. There is no way to reach new clients if you don`t know what would attract them to your business. A new research firm addresses this problem in order to help businesses globalize. Integrated Market Insights, a firm with expertise in multicultural market research launched earlier this month to serve a growing number of corporate clients who recognize a shift in demographics within the United States and plan to alter their marketing plans in efforts to reach multicultural consumers.

Services include custom research such as interviews, focus groups and online and telephone surveys, tracking studies and syndicated research studies. The company partners with marketing firm Ethnic Marketing Solutions to deliver comprehensive marketing plans supporting by its data. With expertise in a wide range of industries and the credentials to support them, the minority-owned firm is equipped to handle any project from research design and data gathering to strategic implementation.

Integrated Market Insights is one of the first marketing research agencies designed to assist companies targeting the multicultural segments. The agency provides services needed to help businesses seeking to benefit from the growing buying power of minorities. The company was developed with the goal of helping major Corporations better serve multicultural populations while simultaneously addressing the underserved or unmet needs of Hispanics, Blacks, Native Americans and Asians ? 4 groups whose buying power is expected to exceed $2.7 Billion by the year 2010.