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Sitoa Unveils Pampered Pet

Sitoa Corporation, developer of the Sitoa OneSource direct delivery model, today announced the launch of its Pampered Pet catalog. The new line includes a broad range of luxury pet products, designed to tap into the growing market of folks who like to indulge and show-off their pets. The products will be offered through Sitoa",s network of authorized on-line retailers.

",The pet industry is seeing a rapid rise in 2005, especially in the pet accessory arena,", notes Leslie Berger, GM Giftware and Home Goods, Sitoa Corp., ",People with pets want to treat them like a member of the family and they are demanding a higher quality and wider variety of grooming, treats and trinkets for their pets.",

The luxury pet segment is a fast-growing category with more than $8.5B in sales in 2004. According to the American Pet Products Manufacturers Association, 60 percent of pet owners say they buy gifts for their pets, and 98 percent include their pets on holiday gift lists. In addition, people consider their pets to be members of the family and buy them gifts and treats throughout the year, making this a very stable and lucrative segment.