Top > Business > 2005 > September > 2005-09-07

NASDAQ In Sponsorship of NASCAR Driver

Christine Marie Motorsports announced that NASDAQ, the largest electronic stock market in the U.S., has agreed to join TradePortal in sponsoring NASCAR driver Chris Cook. NASDAQ began its sponsorship during the race weekend of August 13-14 in Watkins Glen, N.Y., and will continue to provide support in any future races entered in 2005.

NASDAQs sponsorship will promote TotalView, a data feed feature that allows online traders to see every quote and order at every price level in the NASDAQ Market Center. This symbolic move validates the branding initiative recently launched by TradePortal and its upcoming implementation of TotalView data in its DMA products. The NASDAQ TotalView logo was featured on the TV panel and C-Posts of Chris Cooks TradePortal Chevrolet during the Zippo 200 Busch Series race on August 13.

"The NASDAQ Market is a national institution, a cornerstone for business," said Chris Evans, owner of Christine Marie Motorsports. "Strong sponsorship is essential to the success of every NASCAR team and we are ecstatic to include the NASDAQ organization in our plans for 2005 and beyond."