Top > Business > 2005 > September > 2005-09-02

Mrs. Smiths has a makeover

Mrs. Smith`s, best known for its traditional dessert and bake-it-fresh pie has become the next make-over marvel. After sporting the same basic look for many years, Mrs. Smith`s has completely re-designed its product packaging with a bold, blue, banner logo, appetizing photography, and easy-to-shop, color-coded category names.

Mrs. Smith`s family of products now include eight, easy-to-spot categories. Categories include: Traditional Recipes, Special Recipes, Soda Shoppe Favorites, Classic Cream Favorites, Classic Cobblers, Classic Crisps, Homestyle Cakes, and Bakery Specialties. Their Classic Crisps are made with delicious fruit topped with almond granola, brown sugar and cinnamon. These include Apple Crisp, Blueberry Crisp, and the newest Blackberry Crisp. Mrs. Smith`s Homestyle Carrot Cake is moist, rich in flavor, and baked with the same made-from-scratch secrets as Mrs. Smith`s popular pies.

Mrs. Smith`s Traditional Recipes feature some of the brands most popular and delicious pie selections: Apple, Dutch Apple Crumb, Blueberry, Red Raspberry, Cherry, Peach, Hearty Pumpkin, Sweet Potato, Pumpkin Custard, Coconut Custard, and Mince. Their Soda Shoppe Favorites are rich, creamy dessert treats that can be thawed and served anytime. These include Boston Cream Pie, Lemon Meringue, Chocolate Cream, and Coconut Cream Pie. Mrs. Smith",s Classic Cream Favorites are delicious, premium cream desserts, including French Silk Chocolate Pie and Key Lime Pie. Mrs. Smith`s Classic Cobblers are made with plump, sweet, fruit and Mrs. Smith`s home-style crusts. Choices include Blackberry, Peach, Cherry Crumb, and Apple Crumb.