Belch Beer Campaign Announced

California corporation has announced its intention to sell its Belch Beer web domain, Belch Beer trademark application and associated marketing material. The concept behind the marketing campaign is that the Belgian people - referred to in the ads as "the Belch people" - are world-famous for their fine beers, and that among the best of all Belgian brewmasters are the monks of Northwind Abbey, who have renounced all voluntary vocalization.

"They take great pleasure in brewing a beer which speaks for them," explained Earl Vickers, CEO of The Sound Guy, Inc. "This is their way of expressing the depth of their satisfaction with beer and with life itself." The ads begin with the catch-phrase "There`s nothing like a good Belch," and conclude by saying, "Belch Beer - so good, you`ll want to taste it twice. "

Some observers noted that "No one knows about this company, no one really cares about it, but they felt a need to do something wacky. Maybe this will result in people noticing the company now so that they can stop thinking of themselves as being some witty company that no one really knows about yet."

                                 

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