Top > Business > 2005 > November > 2005-11-30

Email Company Publishes Statistics

Bronto Software, Inc., an email marketing software company, announced the launch of an online resource for email marketing statistics. It provides weekly updated metrics for over a dozen industries, providing marketers with an easy way to benchmark their own performance. For the three month period ending November 20th, Bronto?s Industry Statistics showed that marketers on average realized 95.5% email delivery rates, 24.2% open rates and 5.0% click-through rates.

Bronto Software President Joe Colopy remarked, ?Bronto`s focus remains on building a product that helps marketers do their job better and our online industry statistics resource is developed with that goal in mind. We believe marketers will find Bronto?s industry statistics valuable for periodically evaluating their own performance versus industry averages. Additionally, the industry statistics quarterly report provides timely insights into email marketing trends and best practices.?

In conjunction with the online resource, Bronto has published the first of a series of ongoing quarterly reports analyzing email marketing statistics by industry. The Bronto Industry Statistics Report provides insights and trends on email marketing and is now available for free download.