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Scott Cohen To Deliver Keynote Address To China Joy 2005

Game Trust, the world`s leading casual game platform has announced that Scott Cohen, Game Trust`s President, will deliver a keynote address at this years China Joy, the third annual Chinese Digital Entertainment Expo and Conference taking place in Shanghai July 20th through 23rd. In only it`s third year, this influential conference is considered to be Asia`s preeminent forum for digital entertainment, gaming and mobile content. It is often referred to as Asia`s E3. Cohen is the only Westerner to be invited to speak at the Chinese Mobile Entertainment Forum on the first full day of the China Joy, Thursday, July 21st.

Cohen will address the skyrocketing popularity of casual games in the East and West, and Game Trust`s infrastructure capabilities that offer casual games, premium subscriptions, secure payment and transaction systems, together with a host of other features. Game Trust currently powers two of the top 10 gaming destinations in the world and one of the world`s largest Internet portals. Cohen has already received numerous inquiries over the past six months from China-based companies seeking information about Game Trust`s Game Frame platform.