Top > Business > 2005 > July > 2005-07-12

RDM Selected to Power Digital Signage Network

Real Digital Media (RDM), a leading provider of next generation digital signage products for establishing point of purchase marketing, promotions and corporate communication networks, and Rogers Video, the largest Canadian-owned specialty video retailer, today announced the initiation of a digital signage network project to deliver targeted, rich media at the point-of-purchase across the Rogers Video chain.

Powered by RDMs NEOCAST platform, Rogers Video will gain the many advantages of having a centrally managed digital signage network to deliver relevant, targeted information, promotions and advertising to their customers seeking the best in-home entertainment experience. In addition, employees will receive the latest in corporate communications via the network.

"We are extremely excited about our selection as the digital signage network provider for Rogers Video," said Ken Goldberg, Chief Executive Officer of RDM. "They are truly a forward-thinking retailer that understands the potential of digital signage to enhance the store experience through relevant promotions and visual merchandising that resonates across their customer base."