Top > Business > 2005 > July > 2005-07-11

Super Pages retools site

Riding a surge of record site traffic, Verizon SuperPages is re-launching its popular Web local search and shopping site with faster, more efficient functionality, including the ability to book restaurant reservations. According to Nielsen/NetRatings, Super Pages had 16.6 million unique site visitors in May -- up 50 percent from a year earlier.

Site upgrades include the ability to reserve a table at more than 2,500 restaurants, the relocation of the main search bar for the Yellow Pages, Merchandise, eBay Search and Web Search tabs to a central, more visible location on the top of the home page, Combining the City and State fields on the search form into one box, creating a new three-field search interface, and finally adding new tools to evaluate the effectiveness of traffic from alliance partners.

"These record numbers of visitors provide record traffic to our 18 million business listings, 9.2 million business profiles and 180,000 advertisers," said Scott Laver, president of Super Pages. "Super Pages also lists more than 4 million advertiser URLs leading to their Web sites. That`s why we are the premier Internet Yellow Pages site in the nation - bar none."

Laver also said the site enhancements, including a new color scheme, inline search boxes and cleaner navigation, improve the consumer experience on Super Pages and will increase traffic for advertisers.

Laver also announced that Eric Chandler, Super Pages vice president of e-commerce marketing, will participate August 10, 2005 in the "Local Search Ads" panel discussion at the "Search Engine Strategies 2005 Conference & Expo" in San Jose, Calif. The session targets options by major players and offers tips, tactics and advice.