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Top >  Business >  2005 >  January >  2005-01-30

Two New Projects international marketing initiatives in Panama


US Market Development Group announces two new international marketing initiatives in Panama. The first involves the complete update and interior redesign of a five-star beach luxury resort and conference center. The property includes hundreds of guest rooms, multiple conference facilities, two restaurants, a bar, pool and spa. The second project is assisting a Panamanian manufacturer and exporter of cookies, hard candies and crackers with process improvements, packaging updates, and formula development for introductions of low calorie and reduced carbohydrate product. These projects are excellent examples of how we can match people with detailed industry knowledge with companies in emerging markets to create Win-Win scenarios, says USMDG managing partner Joe Garvey. In each project, USMDG will recruit and install a resident expert from its database of thousands of registered captains of industry. The expert oversees all aspects of the project and advises on a broad range of tactical and logistics issues to keep the project on time and on budget. US Market Development Group continues the work of developing expansion opportunities for US companies in emerging markets begun by David Rockefeller and the International Executive Services Corps (IESC) in 1964.

                                 

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