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Start Your Own Unique Boutique

Two years ago a couple in Solana Beach, CA decided to make their dreams come true and open their own boutique. What started out as a very small business began to flourish rather quickly. The couple found themselves in a position to move their boutique to a bigger and better location. What has come from this success of a boutique know as Fiore di Italia is the publication of the first edition of a new ebook `How to Open Your Own Unique Boutique`, to help would-be entrepreneurs achieve their dreams of starting up a boutique business. In case you haven?t heard, Fiore di Italia is a unique boutique specializing in Italian made bath and body products, cosmetics, skin care, and accessories, in La Jolla, CA, and the brainchild of Doug and Suni Gargaro. Fiore features lines such as Acca Kappa, Santa Maria Novella, Lorenzo Villoresi, La Ragazza di Firenze, and other exceptional, hard-to-find Italian creations.

They started their business almost exactly two years ago in Solana Beach, CA with a yet exquisite boutique that was at once incredibly small and incredibly charming. Within less than a year, Solana Beach proved to be too small for the couple?s ambitions on several levels ? the small retail space, and the mediocre foot traffic. Despite this, it was obvious right away that response to their products and concept were incredibly strong. As such, Fiore made the move a few miles down the coast to world famous La Jolla, CA, a short nine months after Fiore?s inception. Both the foot traffic, and the price tag of doing business, skyrocketed once they made the move.

Just about two weeks ago, the couple published the first edition of their ebook course entitled `How to Open Your Own Unique Boutique`. The course covers everything from brainstorming a concept, to writing a business plan, to getting funding for entrepreneurs looking to start a boutique. Basically, it is a conglomeration of the many lessons they learned along the way to starting their own boutique business, lessons ?learned the hard way? according to the couple. If you?re looking for a resource on how to open a boutique, take a cue from a couple that has been there, done that, on no uncertain terms.