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Oprahs` Personal Chef Making Coffe Sales

Oprah is known for her yearly `Things I Can`t Live Without` episode, in which she discusses her favorite items and shares them with her studio audience. This generally ups the sales of her favorite things significantly during the months to follow. Merchandisers world wide strive to be on Oprahs Top Ten list, and now to be on her chefs list. Oprah`s Chef identified Bean trees Organic Coffee as one of the 12 things he can`t live without. Renowned for his culinary expertise as guest judge on Iron Chef America, and executive chef for one of America?s most powerful business women, Art Smith?s approval validates Bean trees? position as a leader in the luxury niche of gourmet coffee.

In 1993, Bean trees first introduced premium organic coffee into the mainstream via its upscale espresso bars located inside large corporate campuses. Today, Bean trees sells its artisan-roasted organic beans to wholesale customers through US Foodservice, throughout all 121 of Raley?s, BelAir and NobHill Foods stores in Northern California and Nevada, and for home delivery via Bean trees? website.

Bean trees does not operate retail locations, rather, the company focuses its entire operation solely on procuring the finest organic beans and hand-roasting each batch to exact standards to ensure the consistency of each coffee variety?s unique flavor profile. Bean trees dedication to coffee consistency and quality over corporate expansion and merchandising has earned them a distinct edge in the luxury market, and gives them a unique advantage over industry leaders like Starbucks and Peets.