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Business Brand Identity Revolution

San Diego-based brand design studio Fuelhaus believes that business is beginning to understand the benefits of brand equity on the bottom line. They report that brand identity is becoming big business as more and more companies adopt brand management as an integral part of their business strategy.

Fuelhaus President Kellie Schroeder has noticed that client`s needs have changed. "Our clients are asking for brand solutions across several mediums," Schroeder says. "Your brand is your voice, and that voice has to be consistent and clear whether it`s in print, in the boardroom or on the Web."

Fuelhaus Brand Strategy and Design has been designing print, web and package design solutions with a focus on brand strategy for over thirteen years. They work with well-established brands and help name, design and position new brands. The company has tripled in size over the last year and designs award-winning solutions for a national client base.