Top > Business > 2005 > August > 2005-08-22

Baby Supermall to offer Pali cribs

Baby Supermall, a retailer of baby products, and Pali, a manufacturer of baby cribs and other nursery furniture, have formed a unique alliance to make Palis line of baby cribs and changing tables available to shoppers. Previously sold almost exclusively through selected baby specialty stores, this alliance will give all mothers-to-be easy access to this popular line of premium baby cribs. This represents Baby Supermall`s first entry into the nursery furniture product category.

Baby Supermall has swiftly become one of the top retailers of nursery bedding and accessories through its emphasis on quality products, fast delivery, service, and customer-friendly policies. Baby Supermall intends to use this same formula as it extends its product offerings into the nursery furniture category. Baby Supermall will offer only Pali cribs, respected by many as one of the highest quality products available in the category. Never content to be a simple online catalog of available products, they have researched the category and decided to focus exclusively on Pali cribs because of their solid beech wood construction and innovative designs.

Baby Supermall has also decided to take a unique approach to customer service. Most other retailers, both internet and brick and mortar, refer buyers to the manufacturer or other third parties if problems arise due to missing parts or transit damage. Baby Supermall, working closely with Pali, has developed an inventory of necessary parts and in-house expertise with the objective of directly handling 95% of any customer service issues that may arise.