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Marketing firm offers businesses translation services

Hackmer Marketing was pleased to announce new translation services as well as marketing solutions for Latin American businesses attempting to gain access to the US market, as well as those companies interested in targeting Hispanics in the US.

"Today`s businesses simply cannot afford to ignore the benefits of reaching markets in the Americas - no matter where their base of operations," said Hackmer Marketing President, Michael Hackmer. "These new services will greatly aid small and mid-sized businesses with limited budgets seeking to tap into the fastest growing consumer markets in the US."

The core design of the new services from Hackmer Marketing will be to assist companies in product labeling as well as strategic marketing. With connections throughout the Americas the program will assist small to mid-sized companies with many aspects of a marketing and sales program, including how to identify the correct cultural messages.

According to Michael Hackmer, "Latin American segments both inside and outside the US often vary in culture and terminology. For example, terms and expressions familiar to Colombians are not necessarily identified by people from Mexico or Argentina. Hackmer went on to note that even regional markets with the US identify with different messages. "The same holds true for product needs or brand awareness."