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New Program in BP Class at Wharton

The Wharton Executive Education today announced that students in a Business Policy class at the Wharton School of the University of Pennsylvania recently were the first in any executive education certificate program to use a new computer-based simulation authored by Randy Chapman for LINKS Simulations.

Simulations are widespread in marketing, with topics such as product positioning and marketing strategy, but are unusual in a business policy class, said Claudia Lewis, director of Wharton Programs for Working Professionals.

LINKS is a sophisticated management simulation designed in a modular fashion that can be applied in a variety of educational/instructional contexts. Management, marketing, and supply chain LINKS simulation variants exist. In the simulation used in the Wharton Executive Education program, called Enterprise, teams of students make specific business decisions and immediately receive the results of those decisions. This compresses multiple rounds of competition into a short timeframe.