Top > Business > 2004 > September > 2004-09-21

Online Dating Site Membership Rockets From 20,000 to 200,000

September 20, 2004 Plentyoffish.com has reached a new milestone by launching itself past the 200,000 member mark as of September 1, 2004. Singles cannot seem to resist the lure of a quality dating site that offers a positive, growing community and services that are completely free. After eight months, Plentyoffish.com continues to boast an exponential growth rate. Of the 180,000 signups since January, over 36,000 of those joined in the last 30 days. The amazing part about the success of Plentyoffish.com is the fact that all this traffic is a result of word of mouth marketing from a loyal membership base. ",We haven`t really spent any money on marketing",, founder and CEO Markus Frind states. ",Our company vision is to keep costs to a minimum and pass the savings onto our members, providing services for free that almost every other model charges for.", As the site increases in popularity and new innovations continue to be implemented, the potential for the company appears to be infinite. According to independent web tracking firm Hitwise.com, Plentyoffish.com already gains more page views every day then established sites like AOL`s Love.com which spends millions a year in marketing to gain traffic. When questioned about the success of Plentyoffish.com, Frind says: ",I never saw this coming... I cannot believe how quickly we have passed the majors without investing in marketing... I guess I shouldn`t be that surprised considering they charge $20-$50 per month for the same features that we are giving away for free.", Members appreciate Plentyoffish.com because it is user friendly and completely free, but more importantly they are loyal to the website because of the selection offered by the large membership base and the companys priority to keep users happy. Plentyoffish.com wants people to meet, interact in a safe environment and find their match. One satisfied member writes: I wanted to say thank you for this site. I`ve tried others but this is the one I liked the best, not only because it was free, but I met more people here than anywhere else. I met my fiance on here 4 months ago, we`re getting married in August.", Plentyoffish Media Inc. is a West Coast based, free online dating company that currently has over 200,000 members with the majority of members in the United States of America and Canada. Plentyoffish.com began operations in March 2003.